The industry watchers have predicted a marked shift  towards direct marketing in the coming years as new sources of data and strategies will make marketing  more transparent and effective .

Martin Hayward, author and former director of strategy and futures at Dunnhumby UK, says that “new and plentiful data and insight” has transformed the timescale and analysis of marketing communications “to the extent that in reality, all marketing is becoming direct marketing.” 

Though direct marketing has always been a tactic of the real business of marketing, these days it has evolved to be a potent marketing methodology that enables the businesses in a greater control in targeting, response and measurement of results.  It is a cost effective method that is precise and customised that greatly improves efficiency by cutting corners of the marketing expenses, which makes it a popular marketing strategy in the prevailing market conditions.