In the changing trend of marketing, its mobile marketing which is taking a significant place. Being a potential marketing source, its the mobile marketing which is something new and big these days in the marketing scenario. As per a new research by IDC, retail mobile and social commerce is booming these days and has become one of the active and productive factor these days.

As per the current size of total spends on mobile marketing is approx 200 crore, which is further expected to double this year.Out of this about 85% of mobile marketing funds are spend on SMS based mobile marketing promotions. GPRS penetration is increasing and so is the awareness about effectiveness of mobile apps. These mobile apps are these days very well in use and is used for the complete marketing  cycle starting from pre sales to actual sales and then looping into mapping post sales feedback.